Not Every Farm is Suitable for a Soil Carbon Project
Benefits of a Farm Visit beyond Carbon Credits
In 2024, Felicity Wheelwright, the owner of Roslyn Estate, collaborated with Atlas Carbon to assess the potential of a soil carbon project on her farm.
Felicity is a 5th generation farmer on the 800ha Roslyn Estate, running a mixed enterprise of 300 Angus and Angus-cross breeding cows, and 3000 merino ewes in the Crookwell region of New South Wales. She takes a dedicated approach to boosting the lands productivity, and wanted to know if a Soil Carbon Project could align with improvements she had in the pipeline for the future.
Discover the valuable insight that Felicity got out of a farm visit with Atlas Carbon, and what led to the overall decision that a carbon project wasn’t right for them.
Learn how you too might benefit from getting out in the field with our carbon advisors and grazing specialists for a property assessment.
- Why Roslyn Estate was advised not to move on to a carbon project, despite ticking all of the initial boxes
- How a farm visit and soil analysis can provide the insight you need to boost productivity on your farm, even without a carbon project
- The importance of due diligence when looking into a soil carbon project on your property
Not every farm is suited to a soil carbon project, but every property can benefit from a farm visit.
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Our process is tried and tested
When you do a project with Atlas Carbon, you are benefitting from the knowledge of expert agronomists and graziers who have decades of experience honing tried and tested approaches in building soil carbon through grazing management.
Livestock businesses supported
Hectares assessed by Atlas Carbon
Hectares of farmland visited and sampled

Why partner with Atlas Carbon?
Atlas Carbon is powered by a decade of insights from our grazing platform, MaiaGrazing. We work with you to make sure you're supported each step of the way and fully understand the risks and benefits of a project.

Thorough and data backed approach
- A multi-stage analysis of factors that determine soil carbon project success.
- Proprietary data models on soil health, carbon and grazing.
- Data-backed decision-making so we understand what success looks like for our partners.

Supported by strong grazing and analytical capabilities
- Customer support from grazing backgrounds who have real world experience.
- Our partners are best in class grazing practitioners, soil scientists and environmental technologists.
- 10 years of data and experience from our grazing management product, MaiaGrazing.

We don't benefit unless you do
- Atlas Carbon helps with your set-up and audit requirements.
- Our commission model means we don't earn anything until your first crediting event.
- We work with you every step of the way because your success is our success.