Meet the Atlas Carbon team

Our leadership team is dedicated to supporting you on your carbon journey. We have decades of lived experience on the land and expertise in cutting-edge science, data and technology.

Vic hails from a farming background in WA, and has 10 years of experience across the agricultural industry. She is an advocate for fostering local food production systems in Australia.

Victoria Lawrance
Senior Sales Consultant

15 years of digital, environmental and carbon venture building with a focus on empowering customers with personalised insights and decision support

Ashley Silver
Founder & CEO

Co-founder of MaiaGrazing and farm consultant with 15+ years of experience advising on property transition, farm nutrient management, farm manager training

Bart Davidson
Chief Grazing Officer

Over 20 years of experience across carbon projects, sustainable agriculture, and water management, with leading national and international environmental agencies

Sean Hoobin
Carbon Services Director

Over 12 years of operational tech leadership with a focus on bringing an extraordinary customer experience to life.

Lindsay Walker
Director of Operations

With roots on a farm in the Northern Rivers and over a decade of digital product experience, Sara is passionate about empowering graziers to achieve peak efficiency, profitability, and resilience through intelligent, comprehensive farm management.

Sara Kleinschmidt
Director of Product

Bringing over 8 years of experience in the tech sector, specialising in scaling early-stage ventures and building effective sales and marketing

Alessio Basone
VP of Revenue

15 years of energy, film and financial analysis experience focusing on delivering tailored customer solutions for evolving and dynamic markets.

Taraka Udawattage
Finance and Commercial Lead

20+ years of supporting positive farmer and environmental outcomes through customer centric tech businesses. Col hails from a family grazing operation on the Monaro region of NSW and holds a degree in Systems Agriculture.

Colin Feilen
Head of Sales & Business Development

Urban farmer & marketing leader with 13+ years of experience connecting communities with technologies that matter.

Sheeda Cheng
Head of Marketing & Communications

Atlas Carbon is built
with graziers, for graziers

Our Grazing Success Team is made up of grazing specialists working in MaiaGrazing who implement planned grazing on their properties. They are distributed across Australia and support our graziers by sharing their own journey and collaborating to find solutions.

Our Partners

MaiaGrazing

Partner

World Leaders in Planned Grazing Tools, Analysis & On-Ground Impact - all key to building soil carbon. MaiaGrazing is a powerful, profit-driving, decision-making solution built by graziers for graziers. Its unique analytics technology uses your observations and data to make graze planning more accurate. With MaiaGrazing, you can increase your chances of matching stocking rate to carrying capacity – regardless of seasonal changes. Maia has supported over 1,000 properties to improve their planned grazing practices, improve productivity, resilience, and build soil carbon.

Wilmot Cattle Company

Partner

First Soil Carbon Sale in Australia and carbon farming innovators. Founded in 2008 there are four properties across New England. These farms are making a contribution to reversing climate change by taking carbon out of the atmosphere and storing it in our landscapes. Wlmott hopes their story will inspire and empower others to make regenerative changes to their businesses, for the benefit of their communities and the landscapes they manage.

Macdoch Ag Group

Partner

The Macdoch Ag Group is striving to show how a resilient agricultural sector builds natural capital and contributes to global climate solutions. The Macdoch Ag Group, through its farming, AgTech and advisory businesses, seeks to provide the tools, advice and test cases for how building natural capital can support the resilience, sustainability and profitability of farming businesses. These businesses are described as demonstrators (farming businesses), tools (AgTech businesses) and enablers (advisory businesses).​

MaiaGrazing

Partner

World Leaders in Planned Grazing Tools, Analysis & On-Ground Impact - all key to building soil carbon. MaiaGrazing is a powerful, profit-driving, decision-making solution built by graziers for graziers. Its unique analytics technology uses your observations and data to make graze planning more accurate. With MaiaGrazing, you can increase your chances of matching stocking rate to carrying capacity – regardless of seasonal changes. Maia has supported over 1,000 properties to improve their planned grazing practices, improve productivity, resilience, and build soil carbon.

Wilmot Cattle Company

Partner

One of the earliest soil carbon sales in Australia and carbon farming innovators. Founded in 2008 there are four properties across New England. These farms are making a contribution to reversing climate change by taking carbon out of the atmosphere and storing it in our landscapes. Wlmott hopes their story will inspire and empower others to make regenerative changes to their businesses, for the benefit of their communities and the landscapes they manage.

Macdoch Ag Group

Investor

The Macdoch Ag Group is striving to show how a resilient agricultural sector builds natural capital and contributes to global climate solutions. The Macdoch Ag Group, through its farming, AgTech and advisory businesses, seeks to provide the tools, advice and test cases for how building natural capital can support the resilience, sustainability and profitability of farming businesses. These businesses are described as demonstrators (farming businesses), tools (AgTech businesses) and enablers (advisory businesses).​